A font is a particular typeface that consists of a size, weight and style. There are thousands of fonts that are useable but some are more commonly recognized then others, For Example; Facebook uses Klavike and YouTube uses Alternate Gothic No. 2.
When choosing a font ask yourself these 5 questions.
- Are the users going to read it?
You will need to choose between fonts that are designed to be read and understood and fonts that were designed to be used as decoration. Users don’t want to spend hours reading text that isn’t easy on the eyes so consider the amount of content before you choose.
- Do I need to use web safe fonts?
Before you open up Photoshop or Illustrator, find out if you are limited to web safe fonts, it is easier to find out and be prepared to use web safe fonts then have to redesign a font to fit the purpose.
- How many fonts will I use?
Using different font combinations is a great way to create visual interest, also take advantage of style variants like italic and bold.
- Which categories should I use?
Narrowing down a font category is no easy task but will greatly help you choose an appropriate font. (If your design is more serous choose a serious looking category, if your design is more fun choose a fun looking category.)
- Should I use familiar fonts or experiment?
When having trouble choosing a font that fits it is always a good idea to start with familiar fonts but it is also a good idea to experiment with new fonts from time to time.
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